Brand identity requires business acumen and design thinking. Geco's first priority is to understand our client, it's mission, vision, market, culture, USP's, strengths, weaknesses and future challenges.
Once the inital research is complete, we then concentrate on analysis, discovery, simplicity and clarity. Combining all these elements with rational thinking and creative intelligence for the best strategy going forward.
Now the really fun part starts, using everything we have learnt from the begining of our process we integrate meaning with form to end with a refined design execution.
The final stage for Geco will be to manage assets and to create a platform to implement your new brand identity to full business launch.